“Maurin Quina,” the most famous poster by influential artist Leonetto Cappiello (1875 – 1942), alludes to the devilry in the infamous green beverage, absinthe. One of his finest examples of branded advertising, Cappiello revolutionized advertising with instantly recognizable images that could be seen and remembered in a glance and his signature exaggerated colors. In the 40-year span in which he created 1000 posters for ballets, literature, plays, music halls, beverages and travel, Cappiello’s techniques were so influential that they are still used as a staple of modern advertising.

© Art.com