The advertising poster “Asti Cinzano” by Leonetto Cappiello (1875 – 1942) is as bubbly as the product it is advertising, with its bold color, whirlwind movement, and unbridled revelry. Creating highly effective ads which are also visually stunning, the self-taught Cappiello revolutionized the art of poster design, creating nearly 1000 works in the process. A former caricaturist, Cappiello took 19th century images and, using a “less-is-more” philosophy that is still the used by modern lithographers, made them relevant to the faster-paced 20th century world.

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