“Cirio” by celebrated Italian poster designer Leonetto Cappiello delivers an explosion of happiness and color bursting out of a can. An advertising genius, Cappiello (1875 -1942) masterfully utilized vivid, highly contrasting colors, energetic images, and an enticing ambiance of unbridled fun to create a powerful emotional link between the products he painted and the viewers. Often called the Father of the modern poster, Cappiello revolutionized the art of poster design when he began creating posters in his trademark humorous and joyful style based upon his earlier work as a caricature artist for a French magazine.

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