Item #: 12792487A
28.5" x 40" without border
Ships in 5-7 Days
This giclée print delivers a vivid image with maximum color accuracy and exceptional resolution. The standard for museums and galleries around the world, giclée is a printing process where millions of ink droplets are “sprayed” onto high-quality paper. With the great degree of detail and smooth transitions of color gradients, giclée prints appear much more realistic than other reproduction prints. The high-quality paper is acid free with a smooth surface.
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Photos To ART
- The Print
- The Artist
Leonetto Cappiello’s distinctive “Absinthe” advertisements radiate a contagious sense of the carefree abandon and unbridled joy that its controversial product evoked. Born in Italy, Cappiello (1875 – 1942), originally a caricaturist, became an innovator of advertising poster techniques, creating nearly 1000 posters and the most acclaimed European artist of the early 1900s. A master advertiser, Cappiello shrewdly used the playful simplicity of bold colors and exuberant, anonymous figures to entice potential customers. This technique was quite successful and caused viewers to associate the products he was advertising with his unique images.
Leonetto Cappiello (1875 – 1942), considered to be the father of the modern poster, revolutionized advertising and turned it into a collectible art form. Self-taught, the Italian Cappiello was originally a caricaturist who became the most significant European artist of the early 20th century by masterfully linking products with strikingly colored, contemporary, memorable images. In 40 years he created 1,000 works, including innovative posters for beverages, ballet, literature, plays, travel and music halls. Cappiello led the Art Deco movement, and set standards which are still fundamental to today’s advertising.
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