Aix Les Bains
Item #: 12792516A
16.5" x 22" without border
Ships in 5-7 Days
This giclée print delivers a vivid image with maximum color accuracy and exceptional resolution. The standard for museums and galleries around the world, giclée is a printing process where millions of ink droplets are “sprayed” onto high-quality paper. With the great degree of detail and smooth transitions of color gradients, giclée prints appear much more realistic than other reproduction prints. The high-quality paper is acid free with a smooth surface.
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Photos To ART
- The Print
- The Artist
Beyond a mere advertisement, artist Leonetto Cappiello’s poster “Aix Les Bains” sold the apparent euphoria a person would feel if they visited the town which inspired this poster. A self-taught advertising genius, Cappiello (1875 – 1942) interwove subconscious image associations with simple, spirited figures rendered in strong lines and bold colors. Appealing and effective, his illustrations merged Belle Epoque, Art Noveau, and Art Deco styles, vaulting him to fame as the early 20th century’s most acclaimed European artist.
Leonetto Cappiello (1875 – 1942), considered to be the father of the modern poster, revolutionized advertising and turned it into a collectible art form. Self-taught, the Italian Cappiello was originally a caricaturist who became the most significant European artist of the early 20th century by masterfully linking products with strikingly colored, contemporary, memorable images. In 40 years he created 1,000 works, including innovative posters for beverages, ballet, literature, plays, travel and music halls. Cappiello led the Art Deco movement, and set standards which are still fundamental to today’s advertising.
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