Item #: 13108486A
18" x 25"
Ships within 24 hours
High-quality printing gives this fine art print its vivid and sharp appearance. Produced on medium weight cover stock, this art reproduction is coated with a silken finish that protects the inks and creates an elegant look. The versatile art print strikes a balance between quality and affordability.
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Photos To ART
- The Print
- The Artist
Leonetto Cappiello’s distinctive “Absinthe” advertisements radiate a contagious sense of the carefree abandon and unbridled joy that its controversial product evoked. Born in Italy, Cappiello (1875 – 1942), originally a caricaturist, became an innovator of advertising poster techniques, creating nearly 1000 posters and the most acclaimed European artist of the early 1900s. A master advertiser, Cappiello shrewdly used the playful simplicity of bold colors and exuberant, anonymous figures to entice potential customers. This technique was quite successful and caused viewers to associate the products he was advertising with his unique images.
Leonetto Cappiello (1875 – 1942), considered to be the father of the modern poster, revolutionized advertising and turned it into a collectible art form. Self-taught, the Italian Cappiello was originally a caricaturist who became the most significant European artist of the early 20th century by masterfully linking products with strikingly colored, contemporary, memorable images. In 40 years he created 1,000 works, including innovative posters for beverages, ballet, literature, plays, travel and music halls. Cappiello led the Art Deco movement, and set standards which are still fundamental to today’s advertising.
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