Leonetto Cappiello’s exuberant “Cognac Monnet” advertises sunshine in a glass with swirling solar flares of bright, energizing yellow. From Italy, Cappiello (1875 – 1942) modernized advertising into a powerfully eye-catching art form which brilliantly linked fun, pleasurable imagery with the products being sold. A former caricaturist, the self-taught Cappiello became a groundbreaking artist and advertiser, creating nearly 1,000 flamboyant posters in 40 years. Considered to be the father of the modern poster, Cappiello led the Art Deco movement, and continues to strongly influence current advertising techniques.

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