A blend of avant-garde and commercial art made Andy Warhol (1928 – 1987) a leading artist and cultural icon of the 1960s Pop Art movement in the United States. He was one of the most successful commercial artists of the 1950s, winning awards for his pieces. Warhol debuted the concept of Pop Art paintings in 1961. These paintings focused on mass-produced commercial goods, of which Campbell's soup is a classic example, and created a major stir in the art world. Warhol's warehouse studio, "The Factory" opened in 1964 and became the cultural hotspot of New York's socialites and celebrities. He branched out into writing, video art, and television. Warhol's life and work both celebrated and satirized material wealth and celebrity status.